What Makes Superfruit Super?

What makes superfruit, well, super?

Superfruits are rich in antioxidants giving them superhero-like properties to defend our body and skin from free radicals—the villain in this story.

Antioxidants and free radicals play a vital role in how the body functions and it's important for them to maintain a certain balance. When there is an imbalance and free radicals outnumber antioxidants, it can lead to oxidative stress. Prolonged oxidative stress may lead to different diseases over time and play a role in the aging process. Your body naturally creates antioxidants and free radicals and is equipped to keep them balanced; however, lifestyle and environmental factors such as air pollution, UV rays, cigarette smoke, and other toxins are known to promote excessive free radicals and the formation of oxidative stress. If you've left an apple slice out on the counter and it turned brown, the apple slice experienced the process of oxidation caused by free radicals.

Antioxidants assume the superhero role when used consistently and can protect the skin by limiting free radical production—reducing sun spots, visible signs of aging, and skin inflammation. 

RUVI's Age-Defying Glow Serum antioxidant superfruit Bataua is jam-packed with vitamin E, vital for the proper function of many organs in the body, including the skin. Vitamin E is a fat-soluble, essential nutrient with anti-inflammatory properties. It accelerates the skin's healing process, absorbs like a dream, and is a friend to other antioxidants (like vitamin c) to stabilize and improve their effectiveness. It's incredibly nourishing and protects your skin from damage caused by free radicals.

When it comes to what really makes superfruit super, we’re giving props to the superpower of antioxidants!